College of Business: "Where Future Leaders Are Made"
In the fast-paced and ever-evolving world of business, the College of Business stands as a beacon of academic excellence and innovation, preparing leaders who leave a lasting impact on local and global markets. The college was established based on a recommendation from the University Council and approved by the Higher Education Council in its 49th session on 2/4/1429 AH. Its programs are designed to meet the evolving needs of the labor market, equipping graduates with expertise in business administration, accounting and financial analysis, marketing and e-commerce, management information systems, and tourism establishments and destinations management. Additionally, the Executive Master’s program offers an advanced learning environment aimed at developing executive leadership skills in management and business, with a strong focus on strategic solutions and innovation in dynamic work environments.
Vision
To be a leading College of Business in education, research, and innovation by preparing distinguished leaders who contribute to business development and promote a sustainable economy
Mission
To offer high-quality academic programs that integrate theoretical knowledge with practical application, preparing specialized professionals with expertise in effective management, financial analysis, digital marketing, technological innovation, and tourism and hospitality management. This is achieved through an advanced learning environment, strategic partnerships, and applied research that supports economic and social development.
Core Values
• Innovation: Fostering creative thinking and adopting the latest technologies in education and research.
• Leadership: Developing business leaders capable of making strategic decisions.
• Integration: Combining academic excellence with modern innovation in student preparation.
• Excellence: Delivering world-class educational and research programs.
• Contribution to Vision 2030: Supporting the local economy and sustainable development.
• Community Engagement: Collaborating with public and private sectors to enhance learning and training opportunities.
Strategic Objectives
1. Offer advanced academic programs that meet labour market needs and align with global business and management trends.
2. Develop leadership and entrepreneurial skills among students and graduates to enhance their competitiveness in local and international markets.
3. Promote scientific and applied research in business and management to support innovation and economic development.
4. Train specialized professionals in tourism and hospitality management to strengthen Saudi Arabia’s position as a global tourism destination.
5. Strengthen partnerships with government and private sectors to provide training and career opportunities for students and graduates.
6. Develop graduate programs, such as the Executive Master’s, to prepare executive leaders capable of addressing dynamic business challenges.
7. Invest in modern technologies to enhance education quality and offer innovative learning solutions.
8. Embed a culture of social responsibility and sustainability in academic programs to reinforce the college’s role in achieving sustainable development.