Program Goals:
- Provide students with strong knowledge, contemporary marketing tools, and the necessary skills to enable them to obtain jobs in the field of marketing or enroll in postgraduate programs.
- Develop students' capabilities to cope with renewable marketing techniques and practices in today's business world
- Graduate people of ability and conviction who draw upon their education to lead productive, respectful, and compassionate lives that improve the whole community.
- Encourage the culture of scientific research and develop competency among students and faculty members.
Graduate Attributes
· Marketing Knowledge and Strategic Thinking
Graduates possess a strong foundation in marketing principles and the ability to apply strategic thinking to real-world market challenges.
· Digital and Technological Competence
Graduates effectively use modern marketing technologies, digital platforms, and analytical tools to support marketing activities and decision-making.
· Data-Driven and Analytical Skills
Graduates analyze consumer and market data to generate insights and make evidence-based marketing decisions.
· Creativity, Innovation, and Problem Solving
Graduates demonstrate creative thinking and innovative problem-solving skills in developing marketing solutions aligned with changing market needs.
· Professional Communication and Ethical Awareness
Graduates communicate effectively, work collaboratively, and apply ethical and socially responsible practices in marketing contexts.
Program Learning Outcomes
Knowledge and understanding
K1.Describe the principles and concepts of marketing, marketing mix, and consumer-driven marketing.
K2. Identify strategies, research methodologies, and data collection techniques for each marketing context and decision support.
Skills
S1. Analyse various competitive marketing environments and subsequent complex marketing scenarios while implementing marketing strategies.
S2. Critically appraise the available marketing data to support decision-making for evolving different marketing contexts.
S3. Develop critical-thinking strategies to solve marketing issues and problems.
S4. Communicate marketing and e-commerce strategies and plans effectively, orally and in writing, with a range of audiences.
S5. Apply the scientific methods of inquiry, investigation, and research to complex marketing scenarios that support marketing strategic directions.
Values, Autonomy, and Responsibility
V1. Demonstrate an ability to work effectively as a member or leader of a team in the field of marketing.
V2. Apply marketing ethics attributes, social responsibilities, commitment, and professional conduct to serve company objectives and the community.
V3. Manage plans for self–development effectively and assess own learning process and performance based on real evidence with autonomy.